Dani Murrell

I'm a commercially minded and creative digital strategist with over 15 years experience in driving online performance at scale, both client and agency-side. With a strong background in running large digital marketing campaigns, rolling out on-site optimisations & managing site migrations, I m focused on driving revenue and profit through innovative creative content, digital advertising & platform optimisations. With in-depth knowledge of both digital agency and client-side ways of working, I have experience leading teams, budget management, stakeholder engagement and developing and implementing digital marketing strategies across a variety of verticals. Specific skills include SEO, content marketing, digital PR, CRO and email mark